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Who’s Afraid of the Big Bad Engine?



Not I, sez Mr. Parsons. An interesting AdAge article. From it:

The Time Warner chief said the two search-engine giants are overturning the old realities of advertising and media and are “very good for the content side of our business because they provide new ways to reach more people with more content.”

“I think they present an interesting challenge to the distribution side of our business — the cable side of our business,” he said. “But that challenge is not imminent and I see ways that the two can actually work together to provide consumers with an enhanced set of offerings that can cross-promote each other.”

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