Maybe the truth is, stories about click fraud won’t go away….HIghlights:
A lack of clear standards for determining what is a fraudulent click, or some sort of third-party clearinghouse to monitor the situation, means some advertisers believe they can’t do much more than head to the courts when they think there’s a problem….
…Some experts say the solution is to have an independent auditor that would use data from the search engines and advertisers to determine in a neutral environment whether clicks are fraudulent.
Google and Yahoo, however, appear reluctant to embrace that idea.