From a Bear Stearns report on comScore data, Google continues to gain ground in search share in the US. Given all that’s going on in search and related media, that’s impressive. From the report, which was emailed to me:
Google now has a 42.3% share of the domestic search market (the highest since comScore starting tracking market share data), up from 41.4% in Jan 06 and 39.8% in 4Q 05.
…Yahoo’s share dropped 110 bps to 27.6%, MSN share dropped 20 bps to 13.5% while AOL’s share increased slightly to 8.0% from 7.9% in Jan 06. Ask market share rose to 6.0% from 5.6% in Jan 06. The marketing push behind the Ask brand likely contributed to its share gains.
Year-over-year, Google and Ask showed strong search query gain of 29.4% and 27.9%, respectively, while the other search providers in the top five declined. On a sequential basis, Google and Ask also showed the highest growth at 8.3% and 14.6% respectively.
While Google’s unique searcher market share remains flat at 59.1% level from Jan. 06 (Yahoo and MSN both declined in this metric), searches per search increased to 29 from 27 in Jan. 06 and from 26 in 4Q 05.