From a recent Times piece on Publicis, a major ad agency:
“I think Google has overextended, like Napoleon opening up a Russian front,” [said Rishad Tobaccowala, a top executive in the media-buying division of Publicis] last week in an interview in London. “I think they are a very amazing company that will take over nothing.”
Tobaccowala is heading up a new think tank at Publicis “to spot new media and marketing technologies on behalf of clients.”