The Drum Major Institute, a local public policy group in New York, recently released a report grading New York state legislators’ voting records with regard to middle class issues. Pretty traditional stuff, save for the way the group has decided to market it. For the next 30 days, if you Google any one of the state legislator’s names, you will see a paid ad which shows that legislator’s grade. The next step, of course, will be those legislators who got terrible grades fighting back with their own AdWord campaigns. My guess is Thomas F. Barraga will be first in line.
