From a Times (UK) article:
Now Google and Yahoo!, two of the internet’s most important pioneers, are to do battle over a deal that would see them embracing the world of “old” media for the first time.
The two US-listed companies, which between them had a market value of more than $126 billion (£70.2 billion) at close on Friday, are understood to have each approached Trader Classified Media, the Euronext-listed owner of 575 print titles, ranging from Canada’s Auto Trader magazine to Buy & Sell Chinese in the US, about a possible corporate tie-up.
Sources familiar with the discussions say that other firms, possibly including Ebay, the online auctioneer, have also made approaches.