Site icon John Battelle's Search Blog

Firefox Users: Less Ad Clicks

This makes sense – Firefox users, who are arguably more sophisticated web surfers, apparently click less on Web ads than those who use Internet Explorer. Firefox blocks pop ups and can be set to block images as well. But I think the real reason is Firefox users know what they want.

Firefox is clearly the browser of choice for the digerati, and it’s doubled its market share in the past few months. But can it continue?

Slashdot mulls.

(via SEW)

Exit mobile version