Brannock files keyword lawsuit
The article also reminds us of the Rescuecom case, in which Rescuecom took the Geico et al approach of suing Google. Rescuecom is a computer services franchiser. (Nod to Gary for putting the PDF up, and to Google for making it HTML).
I never cease to marvel at the role Google plays now in small to medium businesses. Name any fixture of our lives – a foot measuring device, for example – and demand for it is now aggregated through a Google keyword.