(Press release in extended entry)
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FOR IMMEDIATE RELEASE:
Contacts:
Kathy O’Reilly Anthony Loredo
Lycos Weber Shandwick
781.370.3454 212.445.8225
Kathy.O’Reilly@corp.terralycos.com aloredo@webershandwick.com
LYCOS UNVEILS FIRST IN A SERIES OF PERSONAL CONNECTIVITY VERTICAL SEARCH PRODUCTS
Lycos People Search & Discussion Search Deliver on Connections Strategy, Leverage Lycos’ Search Heritage
WALTHAM, Mass. – August 23, 2004 – Delivering on its promise to connect people to individuals and things that matter most to them in their lives, Lycos U.S., part of Terra Lycos (NASDAQ: TRLY), the global Internet Group, today unveiled its Lycos People Search and Lycos Discussion Search products. The new products, two key components of the company’s personal connectivity strategy announced earlier this year, are specifically designed to help users search and find people and topics that are most significant and relevant to them. Lycos’ new tools are unique given their aggregating, one stop search convenience. The company will leverage its critical mass of 37 million monthly unique users to generate use of the products and fuel the revenue stream behind the business model.
“We are pleased to unveil Lycos People Search and Discussion Search, the first in a series of Lycos connectivity products,” said Mark Stoever, CEO of Lycos U.S. “We are pursuing a focused path where we know we can add value to our user and advertiser audiences by building on Lycos’ core strengths in the areas of search and subscription personal publishing services. The emerging personal connections and publishing space is poised for dramatic growth, and our new connectivity products position us to capitalize on the current environment.”
Lycos People Search – tools to accelerate search and retrieve information about people you know, whether you’ve lost touch with them or just want to find out more about them. People Search aggregates information available in numerous online databases including alumni directories, professional profiles and public records.
Lycos Discussion Search – tools to help you locate what others are saying, writing and posting on the Web about topics of interest to you. This search tool retrieves information from some of the Web’s most popular public community boards and forums, collecting information in one place for easy use.
Lycos People and Discussion Search product launches will be supported by on-line advertising campaigns and extensive site integration kicking off later in the year. To rapidly establish a solid user base for its People and Discussion Search products, Lycos will heavily market to its 37 million monthly user base.
“The new Lycos aims to help users find people and share their passions. These products are a first step in realizing that goal,” Stoever added.
About Terra Lycos
Terra Lycos is a global Internet group, with a presence in 40 countries in 19 languages. The group, which resulted from Terra Networks, S.A’s acquisition of Lycos, Inc. in October of 2000, operates some of the most widely visited Web sites in the US, Europe, Asia and Latin America, and is the largest access provider in Spain and Latin America. Terra Lycos’ network of Web sites includes Terra in 18 countries, Lycos in 22 countries, Angelfire.com, Atrea.com, Azeler.es, Educaterra.com, Gamesville.com, HotBot.com, Ifigenia.com, Invertia.com, Lycos Zone, Maptel.com, Matchmaker.com, Quote.com, RagingBull.com, Rumbo.com, Tripod.com, Uno-e.com and Wired News (Wired.com), among others. Terra Lycos, with headquarters in Barcelona and operating centers in Madrid and Boston, as well as elsewhere, is listed on the Madrid stock exchange (ticker: TRR) and on the NASDAQ electronic market (ticker: TRLY).
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©2004 Lycos, Inc. Lycos® is a registered trademark of Carnegie Mellon University. All other product or service marks mentioned herein are those of Terra Networks, S.A., Lycos, Inc. or their respective owners. All rights reserved.