EMarketer has an interview with Bob Rosenschein, founder of GuruNet, which bills itself as an “answer engine.” GuruNet has been around a long time, as these things go, and is worth a trial. It works by organizing licensed information into some 700,000 topics, which are accessed via a keyword-activated desktop application. In essence, any word or phrase you see – in an email, web page, Word doc, whatever – can be Alt clicked on to produce a GuruNet answer (as opposed to a list of SERPs, as with a search engine). Since it has a Mac OSX trial version, I plan to try it out….
