Eric also told an anecdotal story about the “Don’t Be Evil” mandate at Google. Early in his tenure, when he still felt it was a bit odd for a company to be run by such a rule, he was in a meeting where a (unspecified) idea was tossed out, and one of the employees yelled out “That’s Evil!!” A lengthy debate ensued. Eric pointed out that Google’s culture has built in DNA around what is and is not evil, and when something comes up that might be evil, employees bring up an “evil alert.” I dunno. I still think it’s potentially dangerous for this kind of ad hoc, socially driven morality to drive cultures within large media companies.