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The Yellow Pages Strike Back

Dex, the newly named Yellow Pages unit (formerly of Qwest/US West), announced Friday they have made all 240,000 of their listings – covering a major swath of the midwestern and western US – searchable online. Said Dex President and Chief Executive Officer George Burnett, rather defensively, “We think our product is better than any portal.”

MediaPost has a story on it here.

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