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The Orkut/Data Connection

Jeremy Zwadony nails a key reason Google needs Orkut – it’s the data…Yahoo, MSN, AOL all have boatloads of data about their users. For future search models like local and personalized advertising, and for user lock-in, this kind of information is critical. So far, Google has very little data on its users. Orkut could solve that, for a portion of the user base…if it would work, that is. It was offline (unintentionally) most of yesterday…wonder if they are ruing the .net decision…

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