Now, I *hate* the metaphor used here – a limo – and they’ve made it worse by beating an already dead horse with the tagline “The Web’s Luxury SE.” Gawd. And it’s damn near impossible to find out who is behind this. All the links and About pages are about…how to advertise. The only reference to who is responsible is this: “(SearchLimo) …was developed and built on a freeware VRU platform designed by a prominent institution of higher education…” OK…so…which one? By whom? Can’t find anything. Anyway, it launches officially on Feb 15.