Another Not-News Story About Search

Wired News rounds up the usual suspects (Google, Yahoo, Microsoft) today, going so far as to quote Danny saying “this is not news.” More proof that anything related to Google gives editors the urge to assign a story. However, one can always find something of note buried in me-too news – for example:

According to Kelsey Group program director Gerg Sterling, ‘2004 is going to be the Year of the Search’…”

2004?!! I better get my book done and quick….

Also…

When analytics firm Nielsen/NetRatings last measured search habits in March 2003, the company found that the number of unique visitors to Yahoo Search trailed Google by a mere 10 percent.

That’s less of a gap than I thought.