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Google's Microsoft Moment? European Antitrust Review Looms

By - February 23, 2010

In past writings I’ve intoned that Google was following the path of Microsoft in many ways, and suggested that at some point it may face the same kind of scrutiny – and potential enervation – as Gates&Co did back in the late 1990s with the DOJ. Now comes news from the WSJ that the European Union has decided to open an investigation into the company, though the allegations seem less serious than those which ultimately forced Microsoft to permanently alter its practices. Not surprisingly, one of the complainants is a subsidiary of Microsoft in Europe.

From the piece:

Google Inc. is set to announce later Tuesday that European antitrust authorities have opened a preliminary probe into complaints made against it by three European Internet companies, according to people familiar with the matter. The inquiry into allegations of anticompetitive behavior is at an early, fact-finding stage and may not result in any action. But it appeared to be the first time that European antitrust authorities have examined Google’s conduct outside of a merger review. It also comes at a time of heightened scrutiny of Google in Europe, where the company has an even more dominant position in search advertising than it does in the U.S.

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2 thoughts on “Google's Microsoft Moment? European Antitrust Review Looms

  1. Evans says:

    I think google & apple both are following microsoft’s footsteps in many ways & if they don’t change their ways people might start hating them the way Ms is being hated right now.

  2. G13 Media says:

    thats pretty crazy that google’s europe marketing is stronger than US in advertising.