(Note: This is the first of a number of posts I’ll be doing using mobile technology thanks to a sponsorship from Microsoft and FM. More here).
Sometimes you just need to go to a show (click on the pic for a larger image I shot while there). I certainly did after the past two months of four hour meetings, travel, and general madness. A good friend introduced me to Umphrey’s McGee, a killer jam band out of Chicago. This was my third or fourth time seeing them, and they always just kill it, wherever they play.
If you want a real treat, subscribe to their podcast here.
What does this have to do with Searchblog? Well, as I’ve written before, I find the music industry very predictive of the media markets in general. Umphrey’s is the kind of band that heralds a new approach to media, entertainment, and distribution. The band has a strong following in its native Chicago, but it has found another strong following online. The music doesn’t lend itself to traditional packaged goods approaches to marketing, but that doesn’t matter – online distribution and word of mouth has helped the band play to packed halls all over the country. I saw them at the fabled Fillmore, twice in fact, and they did the place proud. The third show is tonight, go see them if you can…