And all I can say is…it sure ain’t for me. It smacks of that cloying, wannabe-cool-but-really-kinda lameness that, well, that happens when you try too hard. But…then again, I’m certainly not in the demo they seem to be going for (the same demo as everyone else in the media business, it seems – 18-34, single). It is interesting to see them pitch this in the clothes of a pure media play. The home page feels rather like a promo for a show on the WB. It just might work. Who knows.
Search is still right there at the top, anyway.