My partner Tim today announces a new event in the Web 2 world – the Web 2.0 Expo. From his post:
…there’s a long way between the big framing ideas of web 2.0 and their practical application. What’s more, the Web 2.0 Conference sold out last year and is on an invitation-only basis this year, with far greater demand than the event can accommodate. And that’s why O’Reilly and CMP have today announced a second, companion conference, the Web 2.0 Expo, to be held April 15-18, 2007 at the Moscone West Convention Center in San Francisco. The Expo will include a four-day hands-on technical conference and tutorials as well as a trade show floor.
Every big idea needs implementation. We saw the need for a second event that focuses on how to actually build effective Web 2.0 applications. We’re tackling not just Web 2.0 as strategy but also design, programming, operations, and viral marketing — the elements of execution that will ultimately separate the winners from the me-too companies in the space.
I’m really looking forward to this event, I think it’ll be where the rubber meets the road. (Disclosure-As Program Chair for Web 2.0, I’m a partner in the Web 2.0 conference business with O’Reilly and CMP, though I am not directly involved in the Expo business itself.)
I’m assuming that’s “Web 2.0 Expo (TM)”? Har har har. Anyway, sounds great as always. What would be really great is if o’Reilly would put together a PDF Sell-Sheet targeted at big, traditional companies (ex: finance industry, insurance, other corporate non-tech behemoths) as to why they should send representatives from their business, strategic, and IS areas. I truly believe there’s a lot of value in mind-opening conferences like these, especially for organizations with a lot of inertia – but its hard to pitch tight fisted budgeteers without some good hard material as backup.
Great idea, esp. for those of us who are interested in the programming and usability side of 2.0 apps.
Hey, I was almost about to rant at my blog about how elitist and snooty the “invitation only” Web 2.0 conference seems to be but now I’m thinking … ummm … I’ll do it anyway.