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November 29, 2004 4:22 PM
News: Google Motion of Summary Judgment Denied in Geico Case
Why, oh why do I find trademark stuff interesting? I have no idea - well, actually, I do - commercial speech is fascinating, and it underpins the entire economic base of search. I've been following this stuff for a while now, as my long suffering readers know. The two big cases (and there are others) are Geico and American Blinds.
In the Geico case, Google filed for a motion to dismiss in late summer, which was denied in the early fall. The case went to early discovery, and then Google filed a summary judgment, which is something parties to a lawsuit often do when they believe there is no merit to the case.
I haven't seen any coverage of this part of the case, but this marks another milestone: Last week (Nov. 19th to be exact) the judge denied Google's request for summary judgment, according to the clerk at the Alexandria, Virginia court where the case resides. (I discovered this while researching the book). Hence, this one looks like it's going to full throated trial (or...close mouthed settlement, though I don't think so, as that would encourage a lot more suits). It also means the odds rise for the American Blind case going forward - that one awaits a judgment on Google's initial motion to dismiss.
By the way, the reason that there was no news of Google's filing the summary judgment motion is that Google asked that it be filed under seal. That request was granted, but the fact that the motion was denied is public. Ya just gotta ask...
More on trademarks, and why they matter, here, here here and here.
- Posted by John Battelle on November 29, 2004 4:22 PM
TrackBack
Listed below are links to weblogs that reference News: Google Motion of Summary Judgment Denied in Geico Case:
» Geico-Google Case Dismissal Denied from MarketingVOX
John Battelle reports that the judge in the Geico-Google case denied Google's motion to dismiss the suit for lack of merit. Such motions are standard practice and often not expected to be granted. Geico sued Google in an effort to prevent the search fi... [Read More]
- Tracked on November 30, 2004 7:54 AM
» Google Denied Summary Judgment In Trademark Case from Search Engine Watch Blog
John Battelle reports that Google tried to get a summary judgment in the case involving Geico and ads linked to words that are also Geico's trademarks: Google Motion of Summary Judgment Denied in Geico Case. Which means? The case... [Read More]
- Tracked on November 30, 2004 11:27 AM
» Overture and Geico settle key ads dispute from SiliconBeat
Overture Services has apparently settled a trademark infringement suit lawsuit by Geico that claimed the search company allowed competitors to buy ads that were linked to its name. The settlement could have implications for Google, which was also sued ... [Read More]
- Tracked on December 1, 2004 7:17 AM
» Overture and Geico settle key ads dispute from SiliconBeat
Overture Services has apparently settled a trademark infringement suit lawsuit by Geico that claimed the search company allowed competitors to buy ads that were linked to its name. The settlement could have major implications for Google, which was also... [Read More]
- Tracked on December 1, 2004 7:19 AM
» Overture, Geico settle trademark dispute from Threadwatch.org
Overture Services has settled a lawsuit brought by insurance giant Geico, ending a battle in an ongoing war over the commercial use of trademarked terms in Web search results.
Geico vs Google suit is ongoing - judge
[Read More]- Tracked on December 3, 2004 3:42 AM
» Are bloggers journalists? John Battelle is from Five Live Links
John Battelle's Searchblog: News: Google Motion of Summary Judgment Denied in Geico Case... [Read More]
- Tracked on December 8, 2004 8:50 PM
» roulette from roulette
You are invited to visit the pages in the field of roulette blackjack 888 [Read More]
- Tracked on March 21, 2005 5:33 AM
Comments
> By the way, the reason that there was no news of Google's filing the summary judgment motion is that Google asked that it be filed under seal.
Well, wouldn't want it indexed up by some search engine or other... :-)
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