Google Offers New Model for Consumers to Buy a Mobile Phone
Launches Nexus One, contributing further innovation to the Android ecosystem
MOUNTAIN VIEW (January 5, 2010) – Google Inc. (NASDAQ: GOOG) today unveiled a new way for consumers to purchase an Android mobile phone, a web store hosted by Google. The company is also launching the first phone offered through this new model, called the Nexus One, which combines the latest in hardware from HTC Corporation with the newest Android software.
There’s way too much coverage of this event to add much here, other than to say Google is walking a fine line, and there are plenty of players looking to push it off. But spinning Nexus One as a “new way to purchase an Android phone”? Priceless.
Update: You know, I’m thinking about this a bit more, and I think I see where Google is going with all of this. They want to break up the current stranglehold of how phones are distributed, marketed, and sold here in the US. I find that commendable, as a consumer, but precarious, were I Google.