Hey, I really like the soundtrack. And it’s f*ing true as well.
My beef with this is this simple statement, about 3:42 in. “Social Media isn’t a fad, it’s a fundamental shift in how we communicate.”
True, to a point. What it really is, is the release of how we already communicate, but now at scale. It’s not a shift in *how* we communicate, it’s a step function in our *ability* to communicate. There’s an important difference there. One could argue that means a fundamental shift, but such a statement can be easily misinterpreted as meaning “something totally new in how humans think/work/communicate”, and I think that’s not quite right. It’s us, squared.
(Special thanks to @dveneski)