..which I’ve been talking about for some time…from the piece:
Having humans, not software, supply the advice is important. Max Ventilla, who formerly was at Google and is now Aardvark’s chief executive, said, “Often the most useful answers don’t answer the original question. Example: ‘You don’t want to go to the Caribbean now — it’s the rainy season — you want to go to Hawaii.’ ” ONCE you try Aardvark’s service, you can’t look at Yahoo Answers, the current leader in questions-and-answers, without feeling pity for its now-manifest limitations.