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Yow. This Is What Happens When You Are Big. And…

…seen as arrogant. Regardless of whether that charge is true, or sticks, or is fair, this is what will end up in our national “paper of record.”

The Federal Trade Commission has begun an inquiry into whether the close ties between the boards of two of technology’s most prominent companies, Apple and Google, amount to a violation of antitrust laws, according to several people briefed on the inquiry.

At the end of my book, and the beginning of a new phase of this site, I suggested that Google’s largest issue will be its “failure to fail.” I also compared, and continue to compare, the company to Microsoft in the late 90s, when it struggled with anti-trust investigations that ultimately proved hobbling, if not in profits, at least in its quest to be the most innovative and fastest growing company in the technology sector.

If any lesson is to be drawn, perhaps prematurely, from all this, it’s that no company – or two companies – can lead a culture for longer than half a generation. After that, the culture starts to distrust the companies’ motives, regardless of whether they are pure or well intentioned.

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