I was reading a piece on Venturebeat, on Kutano. And this ad was at the bottom.
This is an ad?
Yep. Innaresting. Four years ago (God, yes, I’ve been writing for more than that, er, ummm….22 years, in fact…) anyway, I wrote this about Google and the need to market its products:
As I think about Picasa, Google Desktop, Print, Keyhole, Blogger, and Google Groups come to mind, as does Google’s long held aversion to consumer marketing. And I’ve come to the conclusion that Google can no longer afford to avoid consumer marketing. In order for these services to really scale, to get to where they need to go, Google will have to start promoting them. It’s unavoidable – even if you do have the best product in the world, you need to tell people about it before they get locked into other options…
Of course, in Google’s case, it’s nice to have so much cheap inventory to work with. Oh snap, did I say that about AdSense? I guess it must be late….