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Grease Is the Word

Grease For Recast

When I saw this Mashable post, I almost spit my wine (yeah, I am drinking wine, hell, it’s 8.50 pm) onto the screen. Here’s the headline:

Did CNN Live Snub Twitter in Favor of Facebook?

“What the f* are we, in high school?” was my first response. Then I realized how important it is to some folks that “traditional” or “old” media like CNN validate “new” media like Facebook or Twitter.

Honestly, I don’t get it.

And then again, I do get this: that absent a centered strategy, a network like CNN is going to cast its lot on any given day, or story, with whoever seems to be best suited to give it the most appeal, the most cred, and the most, well, arm candy.

And then it hit me. When it comes to the media business, we’re in high school all over again. The CNNs are the jocks, and the hot apps like Facebook and Twitter are the Cute Girls.

Now, it all makes sense.

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