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The Online Sky Is Holding

Holiday Spend 08

According to Comscore, the online commerce world did not have a Blue Monday. Spending on “Black Monday” was up 15% year on year.

However, spending is down year over year in November – by 2%.

Update: for Search driven sales stats, check out this detailed post from Rimm Kaufman. From it:

Honestly, before running these numbers, I expected to see far far far worse results.

While the online retail 2008 holiday season isn’t starting out strong, it also isn’t starting out as a total disaster either.

While we shouldn’t extrapolate too much from a single day, I’m viewing CyberMonday 2008 as promising start, a tidbit of positive news about online retail and perhaps in turn about our national economy.

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