It never fails to surprise me, though it shouldn’t, how a simple question can elicit amazing responses. Late last week, on the advice of folks at Linked In and as a way to help guide my work as program chair of the CM Summit, I asked this simple question:
What’s the smartest marketing you’ve ever seen online?
I didn’t know what to expect, I’ve seen these questions stream into my inbox from my Linked In connections, and honestly unless it hit a nerve with me, I didn’t really respond to them.
But clearly, this one hit a nerve. Not yet halfway through the seven days that questions are allowed to stay up, this one has 109 responses and counting. And the answers are really thoughtful, they range from Microsoft’s MVP program to Mini’s work, from subservient chicken to the US Army.
I’ve decided to take this list, which at the current rate will have 200 or more responses by the time the question closes, and chose ten finalists, then let folks vote on their favorites. Then we can announce the winner(s) at the CM Summit next week. It might be the start of something, who knows?