…but I don’t think I am. Maghound has been compared to Netflix, a one stop monthly subscription service where you can pick and choose what magazines you get, and swap them monthly, just like you can movies at Netflix.
One big difference. Magazines are all about passion and loyalty. LOYALTY! Not switching. No one cares about sampling magazines via an online site. Do they?
I hope I am wrong, but I don’t think I am. The idea is deeply flawed. It’s from Time Inc., where, I’m told by folks who would know, morale is …. eh, not so good. Magazines, which were my first love and remain a staple of my diet, can’t be saved by a website.
Once again, I ask, what business is Time Inc. in? Print? Then they are doomed. Publications? Then welcome to the present – FM represents 175 great publications, and we’re growing, even in this crappy economy. As Time Inc famously said in the first cover of its print version of Business 2.0 (now defunct, so I can’t find the damn image): Come on in, the water’s fine!