My first big question on Facebook Ads: What’s in it for the average Facebook user? Dove right now has 35 fans. Saturn has about the same. I know, it’s been one day. But………when I used Google, there’s a value to me from the ads that is very very clear. Those ads were relevant, they were useful, they *added value to the dialog I was having with Google.* That value meant spammers came hard at the system, trying to game me into clicking on their links, but that was to be expected when so much value was out there in the open. Why aren’t there Facebook spammers? Well, because…there’s not any explicit value for the average Joe, is there? Or is there? What am I missing?