Lost Remote makes a very important point: Showing up first in search is more powerful than promoting your brand on TV. But how to make this happen? It’s not just buying keywords. It’s having a conversation up, online, that is honest and has integrity and is about your brand. That conversation becomes a brand beacon, and you can’t just buy that, you have to make it, engage in it, build it, cultivate it. How to do that? Ah, there’s the rub. I’ll be talking more about this in part three of my Conversational Media series, which is way overdue. From the LR post:
Last week, as most of you know, Steve Safran broke a national story here on Lost Remote. He appeared on ABC and MSNBC, as well as Boston TV and radio, with plenty of Lost Remote mentions. While our traffic nearly doubled for the day, it more than tripled the next day. Why, according to our logs? Search engines pointed thousands of users to Lost Remote for both the Aqua Teen Hunger Force story and the bad hair bride video. Which is a powerful lesson for TV folks: showing up near the top in Google for popular search terms trumps nationwide promotion on TV (well, unless you have a spot in the Super Bowl). So how’s your search engine optimization going?