Googlers pride themselves on being Googley. Remember the first line of the IPO filing (“Google is not a conventional company…we do not intend to become one…”)? But I got this press release today, and man, it sounds, well, just like any other lame press release from any other company trying to spin itself into some sales. Conventional.
Google Checkout Makes It Easy to Shop for Your Sweetheart (or Sweethearts) This Valentine’s Day
Finding the perfect Valentines Day gift for your sweetheart is hard enough, but what about looking for two? According to a recent survey commissioned by Google Checkout(TM) and conducted by Harris Interactive, 1 out of every 2 (52%) U.S. adult Valentine’s Day shoppers* will be buying gifts for more than one Valentine this year – for their spouses, for their parents and other family members, for their pets, and maybe even for multiple sweethearts.
What’s more, 43% of U.S. adults who plan to buy a gift for their significant other reported that they plan to buy him or her more than one, while 41% of U.S. online adults who typically buy at least one gift plan to visit more than one website in search of those gifts. With all these sweethearts to shop for, gifts to buy, and stores to visit, Google Checkout is making the process faster and easier.
Google actually commissioned this research survey, then used it to promote Checkout. Huh.