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‘To Out-Google Google’

Speaking of dominating a list of the best search engines, in case you missed it, the New York Times recently did a piece on a trio on entrepreneurs setting their sights on just that: besting the giant. (“In Silicon Valley, the Race Is on to Trump Google”) ReadWriteWeb has a summary and follow-up that breaks the competition into categories of competition to Google: Better Technology, Better UI, and Vertical Search. Well worth a read, but the conclusion Alex Iskold draws is that no one’s quite ready to battle Goliath yet.

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