Site icon John Battelle's Search Blog

Static on the GooTube

YouTube’s failure to create a copyright detection software to help avoid legal entanglements may put spell trouble for the GoogTube. Since the announcement of Google’s purchase of YouTube on October 9, the answer to every question of copyright violations and lawsuits has been this software. It was the also arguably the pretext that allowed Google to imagine partnerships with major media companies and music labels. Probably more to come on this…

Financial Times:

YouTube said on Friday the technology would not be formally launched this year and YouTube’s offices were closed until the new year. While providing no further details about when the system would be made formally available, it said tests of the system had been under way with some media companies since October and the system remained “on track”.

If the delay lasts for more than a week or two into the new year, suggesting more than just a slight technical hitch, “this is certainly going to be a serious issue”, Mr McGuire (a digital media analyst at Gartner) added.

The delay to the software could also spell wider problems for Google, which has been trying to negotiate partnerships that will give it access to content from a number of big media and entertainment companies. The company could not immediately be reached for comment.

Exit mobile version