…there’s a long way between the big framing ideas of web 2.0 and their practical application. What’s more, the Web 2.0 Conference sold out last year and is on an invitation-only basis this year, with far greater demand than the event can accommodate. And that’s why O’Reilly and CMP have today announced a second, companion conference, the Web 2.0 Expo, to be held April 15-18, 2007 at the Moscone West Convention Center in San Francisco. The Expo will include a four-day hands-on technical conference and tutorials as well as a trade show floor.
Every big idea needs implementation. We saw the need for a second event that focuses on how to actually build effective Web 2.0 applications. We’re tackling not just Web 2.0 as strategy but also design, programming, operations, and viral marketing — the elements of execution that will ultimately separate the winners from the me-too companies in the space.
I’m really looking forward to this event, I think it’ll be where the rubber meets the road. (Disclosure-As Program Chair for Web 2.0, I’m a partner in the Web 2.0 conference business with O’Reilly and CMP, though I am not directly involved in the Expo business itself.)