Slurp
Yahoo! inaugurated a new search crawler, Yahoo! Slurp last week, professed to be swifter and more efficient. “As a result, site owners will notice as much as a 25% reduction in the number of requests and bandwidth consumed by the crawler…Owners should see a much lower crawl load without a loss in content coverage.”
Disclosing invalid clicks
AdWords is now sharing data on invalid clicks with advertisers, as a new report feature in their account. (thanks wisegeek)
Search 2.0 v. traditional
Read/Write Web writes a comparative survey of the landscape, part one and part two: How is traditional search evolving to Search 2.0? Perhaps a better way to look at this: how is traditional search evolving to become more personalized and specialized?
Most valuable brands
According to Business Week, the 2006 list: #2 Microsoft. “Google now has the biggest one-year gain in the five year history of the list, up 46%,” ResourceShelf, “but Microsoft’s overall brand value still has a considerable lead. About 5x that of Google.” — #24 Google, #47 eBay, #55 Yahoo, and #65 Amazon.
Responding to Battelle’s post citing an estimate that 12% of all eBay traffic comes from Google, a reader sent in a little game he invented.
What is an eBad and how do I play? eBad is a term I derived from “Bad eBay Ad”. To play, search Google and get points when you find a funny eBay ad! What do you get with the points? Well… personal satisfaction! … like if you search for ‘stolen cars’, you get an eBay ad that says “Looking for Stolen Cars? Find exactly what you want today…