Those of you who’ve read my book will recall that the whole story started when someone sent me a link to Google’s original Zeitgeist – the top gaining and declining queries for the year 2001. Since then, ol’ ZG has been hitting the lists every week, and I check it regularly. And I have to say, it’s beyond predictable – now it’s simply deadly dull. Here’s this week’s top five gainers:
1. rosa parks
2. halloween
3. daylight savings
4. jack-o-lantern
5. costume ideas
Come on Google, you know so much more in your own version of the Database of Intentions than you are letting on. Think what you might be able to surface with a bit of imagination? How about some of you Googlers start futzing around in that fabled 20% time, and come up with something interesting again?