McKinsey sure can take a good idea and turn it into meaningless corporatespeak drivel. I was reading through CNET and saw this headline:
From Push to Pull: The Next Frontier of Innovation (from partner McKinsey)
That sounded familiar, I had written a post called “From Push to Point“, and so I figured, hey, let’s see what they have to say. Here’s the “teaser”:
* Most companies now mobilize resources by deploying push systems, in the mistaken belief that they promote efficiency.
* Push systems—characterized by top-down, centralized, and rigid programs of previously specified tasks and behavior—hinder participation in the distributed networks that are now indispensable to competitive advantage.
* More versatile and far-reaching pull systems—characterized by modularly designed, decentralized platforms connecting a diverse array of participants—are now starting to emerge in a variety of arenas.
* As pull systems reach center stage, executives will have to reassess almost all aspects of the corporation.
Oh. My. God. No way am I reading another word….