I just saw a Miva ad that explains how they came up with their vaguely alien logo/typeface, which honestly, I did not like much when I first saw it (Miva is the old FindWhat plus whatever they bought over the past few years). Apparently, they combined the symbol for infinity with an arrow that goes up and to the right. If ever there were an example of packaging irrational exuberance into a neat corporate logo, here it is. Then again, I did pay attention to the ad, so there you have it.
