Just a teaser, as I really should save the best for the book, but I had a very interesting talk with Jeff Bezos yesterday. A significant insight of his, which came up as I was pushing to understand Amazon’s long-term interest in A9, was his use of the term “discovery” as an umbrella term which incorporates search. I think in the end when I use the word “search” I really mean “discovery” as Jeff uses it. What’s discovery? Well, much more in the book, but in the end, it’s search plus what happens when the network finds things for *you* – based on what it knows of you, your actions, and your inferred intent. Inferred intent? How might the network be smart enough to do that? Ay, there’s the rub….