MediaPost reports that TiVo and Neilsen are now working together to create a ratings report for the TiVo environment. This feels rather oxymoronic – TiVo has perfect information on its users, why does it need Nielsen? – but then again, Nielsen has a validating brand and distribution to the major advertisers. I can’t help but wonder if the service wil lbe entirely honest about how destructive TiVo is to the 30 second spot, but we’ll see. Note this quote, from the Nielsen guy: “The first step right now will be program content. We hope to get to commercial avoidance data later.” Yeah…as later as possible.
On the note of TiVo, I’m going down to see their CEO Mike Ramsay next week for the book and my column. What do you want to know about TiVo that I can ask him?
