EWeek reports that a new software application is now available that blocks paid search ads on most popular search engines. I wonder if this will take off, or is ephemeral? It depends on how consumers react to the next wave of search engines – how Yahoo and MSN do their next implementations, for example. I don’t think anyone really objects to how Google does ads right now, in fact, I think most feel the ads are even useful. I’d be curious to know if any readers are using this product and if so, if it in fact is useful. For more on Intermute, the company making this software, here’s their site.
