A Funny Coincidence, or a Glimpse of the Future?

I took a ride today, and it was gorgeous as usual. That's not my story, but it's certainly a part of it. As I rode I used the AllSports GPS app on my iphone to track my progress (guys, if you're reading, your upload is busted). I knew I'd be…

I took a ride today, and it was gorgeous as usual. That’s not my story, but it’s certainly a part of it.

As I rode I used the AllSports GPS app on my iphone to track my progress (guys, if you’re reading, your upload is busted).

I knew I’d be able to see the whole ride on Google Maps later, which is cool. It also tracks stuff like distance, vertical, speed, etc. Tons of fun.

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Join Us For the Sixth Annual CM Summit in New York During Internet Week

We're very excited to announce the theme and initial speaker lineup for our 6th annual Conversational Marketing Summit. The Summit will take place June 6-7th in New York City, at the Hudson Theater and Millennium Broadway Hotel. Our theme is Finding the Signal. Speakers at our annual anchor event…


We’re very excited to announce the theme and initial speaker lineup for our 6th annual Conversational Marketing Summit. The Summit will take place June 6-7th in New York City, at the Hudson Theater and Millennium Broadway Hotel.
Our theme is Finding the Signal. Speakers at our annual anchor event include Laura Desmond, CEO of Starcom MediaVest, Tim Westergren, Founder of Pandora, David Karp, Founder of Tumblr, Antonio Lucio, CMO of Visa, and Judy McGrath, Chair and CEO of MTV Networks. And that’s just for starters…see the full (and growing) list here.
We’ve taken our theme in the spirit of our regional Signal event series. Each Signal focuses on a key new area of digital marketing: Location, Real Time, Content, and Social. Finding the signal in an increasingly noisy eco-system of sites, mobile apps and services is increasingly difficult. At the CM Summit, we’ll cut through the clutter and offer up the very best and brightest for two robust days of case studies, insightful one-on-one conversations and compelling introductions of new products, start-ups and services.
Please join leading agencies, marketers, platforms and entrepreneurs in our industry’s most rigorous and thought-provoking annual gathering, the Conversational Marketing Summit.
Early-bird registration is open until April 22. Don’t wait, this event always sells out.
I look forward to seeing you in New York in June.
A very special thanks to our sponsor partners who make all this rich conversation and exploration possible: RIM, Google, Quantcast, Demand Media, Pandora, R2integrated, Slideshare,Yahoo, AOL, Mobile Roadie, Spiceworks and Ustream.

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Go Forth And Invest

This headline caught my eye this morning: US VCs Raised $7.7 Billion In Q1, Highest Influx In A Decade. Of course, if you've been following the news in our industry, you know there's a raging debate on over whether we are in "another bubble." This news will of course…

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This headline caught my eye this morning: US VCs Raised $7.7 Billion In Q1, Highest Influx In A Decade. Of course, if you‘ve been following the news in our industry, you know there’s a raging debate on over whether we are in “another bubble.” This news will of course be interpreted as evidence that, in fact, we are back to bubbly levels…after all, one decade ago was when we had our last big hurrah, right? When VCs gave mostly incompetent founders way too much money, and the whole thing came crashing down around us.

Well, yes….and ten years ago, there was no way our industry, social culture, or technological infrastructure was ready for the big ideas VCs wanted to fund.

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Watch This Space: The Next Generation of “Social Networks” Won’t Look Like Facebook.

Lately in talks and private conversations, I've been thinking out loud about the role of Facebook in our lives. It's an extraordinary service (and company), and deserves its extraordinary valuation. But its approach to our "social graph" is limiting, as I and others have pointed out quite a bit. While…

Lately in talks and private conversations, I’ve been thinking out loud about the role of Facebook in our lives. It’s an extraordinary service (and company), and deserves its extraordinary valuation. But its approach to our “social graph” is limiting, as I and others have pointed out quite a bit.

While in Mexico I had the chance to sit with a couple of entrepreneurs who have an idea I feel is deeply *right* about social networking, and it couldn’t be further from how Facebook works today. I can’t outline what the idea was, but I can say that it hit the same nerve, that we are on the precipice of entirely new ways of thinking about our relationship to others as leveraged over digital platforms, and while Facebook may well be the oxygen or the landmass of this ecosystem, it won’t be the entire ecosystem itself.

To that end, this piece in TNW hits on some parts of what I’m on about. In it, the author writes:

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Guy’s Enchantment

I'm a Guy Kawasaki fan, so this isn't really a "review" as much as an appreciation for his new book Enchantment. I read it over this weekend, it's the kind of book you could skim in an hour, or spend a lot of time with. I fell somewhere in…

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I’m a Guy Kawasaki fan, so this isn’t really a “review” as much as an appreciation for his new book Enchantment. I read it over this weekend, it’s the kind of book you could skim in an hour, or spend a lot of time with. I fell somewhere in the middle, stopping every so often to consider his advice and apply it to situations I find myself in all the time. (Disclosure: Guy works with my company FM in various ways, but I’m writing this mainly because Guy, in his enchanting way, asked me to blog my thoughts here.)

Enchantment is, in essence, a book of simple advice for succeeding in business, and I found myself agreeing with most of it. Guy is a folksy writer and he loves simple anecdotes, the book is full of them. I rolled my eyes when he encouraged us to “make a checklist,” or to smile when meeting someone, and smile with integrity at that. But he’s right, and I realized that every time I see Guy, or see pictures of him, he’s got the real deal smile working, and it really does work to put whoever he’s meeting into an open frame of mind.

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Google “Head End” Search Results: Ads as Content, Or…Just Ads?

Today I spoke at Sony HQ in front of some Pretty Important Folks, so I wanted to be smart about Sony's offerings lest anything obviously uninformed slip out of my mouth. To prepare I did a bunch of Google searches around Sony and its various products. Many of these…

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Today I spoke at Sony HQ in front of some Pretty Important Folks, so I wanted to be smart about Sony’s offerings lest anything obviously uninformed slip out of my mouth. To prepare I did a bunch of Google searches around Sony and its various products.

Many of these searches are what I call “head end” searches – a lot of folks are searching for the terms I put in, and they are doubly important to Google (and its advertising partners) because they are also very commercial in nature (not in my case, but in general.) Usually folks searching for “Sony Tablets” have some intent to purchase tablets in the near future, or at the very least are somewhere in what’s called the “purchase funnel.”

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+1: Google Figures Out a Way To Leverage Search.

Google today did something smart in social – they offered a human way to do something they had already offered – the ability to indicate your approval of a search result. Previously, you could push a result up or down, but that action was not social in nature. Now…

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Google today did something smart in social – they offered a human way to do something they had already offered – the ability to indicate your approval of a search result. Previously, you could push a result up or down, but that action was not social in nature. Now you can “+1” a search result, so as to indicate the result was good and/or valuable to you. That recommendation is then translated to others in your social graph.

Cool! But I sure wish it integrated with Twitter, at the very least. And man, it’d sure be powerful if it worked with Facebook. Wouldn’t it, now?! But from what I can tell, that will NEVER happen.

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Recent Signals

I've fallen down in my promise to RSS readers out there (all 250K+ of you). I told you I'd post summaries of my Signal work each week, and it's been more like each month. Well, here's an attempt to rectify my failure, below, the past seven Signals. I'll try…

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I’ve fallen down in my promise to RSS readers out there (all 250K+ of you). I told you I’d post summaries of my Signal work each week, and it’s been more like each month. Well, here’s an attempt to rectify my failure, below, the past seven Signals. I’ll try to do this more often.

Monday Signal: The Moral Corporation?

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Everbody Forgets About the Power of Intentional Declaration

I love that Facebook is testing real time conversational advertising. In short, the idea is that the right ad shows up on someone's Facebook page when they declare some intention. As the Ad Age coverage puts it: Users who update their status with "Mmm, I could go for some pizza…

I love that Facebook is testing real time conversational advertising. In short, the idea is that the right ad shows up on someone’s Facebook page when they declare some intention. As the Ad Age coverage puts it:

Users who update their status with “Mmm, I could go for some pizza tonight,” could get an ad or a coupon from Domino’s, Papa John’s or Pizza Hut….With real-time delivery, the mere mention of having a baby, running a marathon, buying a power drill or wearing high-heeled shoes is transformed into an opportunity to serve immediate ads, expanding the target audience exponentially beyond usual targeting methods such as stated preferences through “likes” or user profiles.

Sounds great, but hollow – kind of like a 4/4 beat missing a bass drum. And what’s the bass? It’s the consumer, of course.

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Why Color Matters: Augmented Reality And Nuanced Social Graphs May Finally Come of Age

I read with interest about Color, a new social photo app that was much in the news today. The main angle of coverage was the size of the pre-revenue company's funding – $41 million from Sequoia and Bain. Hell, the company isn't just pre-revenue, it's pre-product….at least for now….

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I read with interest about Color, a new social photo app that was much in the news today. The main angle of coverage was the size of the pre-revenue company’s funding – $41 million from Sequoia and Bain. Hell, the company isn’t just pre-revenue, it’s pre-product….at least for now. Tomorrow the actual product launches.

If it works as advertised, it may well be the first truly execution of augmented reality that truly scales.

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