Given the headlines, questions, and legal actions Google has faced recently, many folks, including myself, have been wondering when Google’s CEO Larry Page would take a more public stance in outlining his vision for the company.
Well, today marks a shift of sorts, with the publication of a lenthy blog post from Larry titled, quite uninterestingly, 2012 Update from the CEO.
I’ve spent the past two days at Amazon and Microsoft, two Google competitors (and partners), and am just wrapping up a last meeting. I hope to read Page’s post closely and give you some analysis as soon as I can. Meanwhile, a few top line thoughts and points:
(image) Facebook claims the data we create inside Facebook is ours – that we own it. In fact, I confirmed this last week in an interview with Facebook VP David Fischer on stage at FM’s Signal P&G conference in Cincinnati. In the conversation, I asked Fischer if we owned our own data. He said yes.
Perhaps unfairly (I’m pretty sure Fischer is not in charge of data policy), I followed up my question with another: If we own our own data, can we therefore take it out of Facebook and give it to, say, Google, so Google can use it to personalize our search results?
Fischer pondered that question, realized its implications, and backtracked. He wasn’t sure about that, and it turns out, it’s more complicated to answer that question – as recent stories about European data requests have revealed.*
Over at the FM blog, I just posted the draft agenda for the first of five conferences I’ll be chairing as part of my day job at Federated Media. Signal San Francisco is a one-day event (March 21) focused on the theme of integrating digital marketing across large platforms (what I’ve called “dependent web” properties) and the Independent Web. The two are deeply connected, as I’ve written here. As we explore that “interdependency,” we’ll also be talking about some of the most heated topics in media today: the role of mobile, the rise of brand-driven content, the impact of real-time bidded exchanges, and more.
Signal builds on the format I spent almost a decade crafting at the Web 2 Summit – the “high order bit,” or short, impactful presentation, as well as case studies and deeper-dive one-on-one interviews with industry leaders. Those include Jeff Weiner, CEO of LinkedIn, Adam Bain, President of Revenue at Twitter, Neal Mohan, who leads Google’s ad products, and Ross Levinsohn, who runs Yahoo! Americas, among others.
Others represented include Instagram, AKQA, Babycenter, Intel, Tumblr, WordPress, ShareThis, Facebook, and many more. I hope you’ll consider registering (the earlybird expires next week), and joining me for what’s certain to be a great conversation.
(image) I don’t have Siri yet – I’m still using my “old” iPhone 4. But I do have my hands on a new (unboxed) Nexus, which has Google Voice Actions on it, and I’m sure at some point I’ll get a iPhone 4GS. So this post isn’t written from experience as much as it’s pure speculation, or as I like to call it, Thinking Out Loud.
But driving into work yesterday I realized how useful voice search is going to be to me, once I’ve got it installed. Stuck in traffic, I tried searching for alternate routes, and it struck me how much easier it’d be to just say “give me alternate routes.” That got me thinking about all manner of things – many of which are now possible – “Text my wife I’ll be late,” “Email my assistant and ask her to print the files for my 11 am meeting,” “Find me a good liquor store within a mile of here,” (I’ve actually done that one using Siri on my way to a friend’s house last weekend).
I’ve written about this before, of course (see Texting Is Stupid, for one example from over three years ago), and I predicted in 2011 that voice was going to be a game changer. It clearly is, but now my question is this: What’s the business model?
Who remembers the moment, back in 1995, when Bill Gates wrote his famous Internet Tidal Wave Memo? In it he rallied his entire organization to the cause of the Internet, calling the new platform an existential threat/opportunity for Microsoft’s entire business. In the memo Gates wrote:
“I assign the Internet the highest level of importance. In this memo I want to make clear that our focus on the Internet is crucial to every part of our business. The Internet is the most important single development to come along since the IBM PC was introduced in 1981.”
The memo runs more than 5300 words and includes highly detailed product plans across all of Microsoft. In retrospect, it probably wasn’t a genius move to be so transparent – the memo became public during the US Dept. of Justice action against Microsoft in the late 1990s.
If Facebook’s IPO filing does anything besides mint a lot of millionaires, it will be to shine a rather unsettling light on a fact most of us would rather not acknowledge: The web as we know it is rather like our polar ice caps: under severe, long-term attack by forces of our own creation.
And if we lose the web, well, we lose more than funny cat videos and occasionally brilliant blog posts. We lose a commons, an ecosystem, a “tangled bank” where serendipity, dirt, and iterative trial and error drive open innovation. Google’s been the focus of most of this analysis (hell, I called Facebook an “existential threat” to Google on Bloomberg yesterday), but I’d like to pull back for a second.
This post has been brewing in me for a while, but I was moved to start writing after reading this piece in Time:
About 14 months ago, I responded to myriad “RSS is Dead” stories by asking you, my RSS readers, if you were really reading. At that point, Google’s Feedburner service was telling me I had more than 200,000 subscribers, but it didn’t feel like the lights were on – I mean, that’s a lot of people, but my pageviews were low, and with RSS, it’s really hard to know if folks are reading you, because the engagement happens on the reader, not here on the site. (That’s always been the problem publishers have had with RSS – it’s impossible to monetize. I mean, think about it. Dick Costolo went to Twitter after he sold Feedburner to Google. Twitter! And this was *before* it had a business model. Apparently that was far easier to monetize than RSS).
Now, I made the decision long ago to let my “full feed” go into RSS, and hence, I don’t get to sell high-value ads to those of you who are RSS readers. (I figure the tradeoff is worth it – my main goal is to get you hooked on my addiction to parentheses, among other things.)
Anyway, to test my theory that my RSS feed was Potemkin in nature, I wrote a December, 2010 post asking RSS readers to click through and post a comment if they were, in fact, reading me via RSS. Overwhelmingly they responded “YES!” That post still ranks in the top ten of any post, ever, in terms of number of comments plus tweets – nearly 200.
The “Recommend this on Google” hover box at the bottom is new, I’ve never seen it before (then again, my ads are usually from FM). It’s what we in the biz call a “social overlay” or a “social ad” – and as far as I can tell, it’s only available to those advertisers who use Google AdSense.