Today’s big rumor, so far at least, is that Google may be buying Groupon for a reported $2.5 billion. This sale has been rumored for some time, but the figure – and story – is based on a rather thin piece by VatorNews which broke early this morning. The headline is honest in its lack of, er, definitiveness – Google buys Groupon for $2.5 billion? – but it does claim one “reliable source.”
Whether or not this story plays out, my first thought was that the company is worth far more than $2.5 billion. If, as many have reported, Groupon is doing $50mm in revenue a month, that’s a mere 4.2x multiple on current run rate. Given the insanely strategic nature of the purchase to not only Google, but just about every other major player in the game (Microsoft, Yahoo, eBay, Amazon, hell, American Express if they wanted to play, not to mention Facebook), I’d be utterly stunned if Google won the company for that price. Location is a key signal connecting commerce, search, social, and small business. It’s a big, big deal, and Groupon is the leader in the space.
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According the the NYT’s