The More You Search, The More You Buy
Here is a slide from Gian Fulgoni's presentation at Web 2.0, which can be found here….
Here is a slide from Gian Fulgoni's presentation at Web 2.0, which can be found here….
The folks over at the Alarm Clock IM'd me and ran the transcript as a feature on their site. Neat idea – IM as interview. Subject is Web 2.0…….
As many have already noted, last week at Web 2.0 Peter Norvig, Google director of search quality, demonstrated word clustering, "named entities," and machine translation technology to the audience. The translation software was impressive, but somehow lacked zing – "good enough" translation doesn't seem like much of a revelation anymore….
In any case, the demos that really got the audience going (and me, to be honest) was the named entities and the clustering technology. Seeing anything behind the veil of Google’s real research and development is of course a revelation, but seeing something that was so clearly ready for prime time felt rather close to a declaration of where Google is heading, in particular given the recent moves in the personalization and clustering space from Amazon, Ask, Vivisimo, and Yahoo.
“Named entity extraction” is a relatively new project called which Norvig said Google had been working on for about six months. As Norvig explained the concept – essentially identifying semantically important concepts and the meaning wrapped around them – I couldn’t help but think of WebFountain and my wish (near the end of the post) that Google would add a bit of IBM’s semantic peanut butter into its PageRank chocolate.
Read MoreJason Fried of Basecamp/37 Signals reminds us to stay lightweight, and don't believe the hype. I very much hope the conference, which certainly was upbeat, was not considered hype. It's true, I focused on that which I found interesting, astounding, important, and new…which really does create a bit of novelty…
In any case, I certainly agree with Jason Fried’s advice:
My advice to these new companies with their new products and fresh-faced enthusiasm… Keep it small. Start small and stay small. Borrow from yourself before you borrow from someone else. You can have an impact with just a few people. You can build great products with a small team. You can do it on your own. You can.
Really cool of the folks at Feedster to give the Web 2.0 feed such prominence on the home page, and to create an XML feed for coverage! Here's the link, and thanks guys…It's been a great event so far….
Wow, what a first day. Amazing workshops, and then really fun sessions. Bill Gross unveiled Snap, a very cool new engine that you can check out here (yeah, Snap, uh huh, in an earlier incarnation it was a failed Web 1.0 portal from CNet and NBC). And then early Google…
More to come, and much more on the web 2.0 site, where coverage is aggregated….
I won't promise it, but I'll wager Searchblog will be looking pretty unlived-in this week, as I'll be focused on producing Web 2.0. When I am doing a conference, I tend to get in a kind of zone, and I forget about pretty much everything else. It's three straight days…
We invited a lot of press and bloggers, so I expect there will be plenty of places to grok the goings on. In fact, you might start with Google News, and perhaps check out who’s linking to us over at Feedster. Andy, Ross, Jeff, Wade, and I am sure others will also be blogging it. We’ll also put a link to all the coverage on the main site, once the event gets going.
I’m excited that this event, which began as an idea Tim and I shared nearly a year ago, is actually happening, and is so well attended. We hoped for 400-500, and we have more than 550 registered (yes, you can still come, but today is the deadline for the pre-show price. Walk in tix are quite dear). We hoped for 5-6 sponsors, and we have 15. And much of the support came in the last couple of months, as momentum built. It’s been a great education preparing for this. Thanks to everyone who is coming, and to all you Searchbloggers for putting up with my absence. There will be a killer search panel on Weds afternoon, and some news on search from Bill Gross, Yahoo, and others – so stay tuned!
Andrew Goodman makes a fine point: with all the hype around Google's possible entry into the browser wars, many have missed the fact that Yahoo looks more than ever like a player in the Web-as-Desktop field….
Thanks to Gary's pointer, I'm looking forward to trying out this new Opera-based tool, the Opera Show Generator, which allows you to use your browser as a web-based slide player, a la Powerpoint. Again, a very Web 2.0 development….
Over at O'Reilly, Tim's posted his thoughts on why Web 2.0 is a meme with legs, and he's inviting feedback from his readers on what they'd like to see asked of all the speakers we have coming to converse. I'd like to do the same – you guys have always…
I’m talking about the emergence of what I’ve started to call Web 2.0, the internet as platform. We heard about that idea back in the late 90s, at the height of the browser wars, but that turned out to be a false alarm. But I believe we’re now starting the third age of the internet — the first being the telnet-era command line internet, the second the web — and the third, well, that tale grows in the telling. It’s about the way that open source and the open standards of the web are commoditizing many categories of infrastructure software, driving value instead to the data and business processes layered on top of (or within) that software; it’s about the way that web sites like eBay, Amazon, and Google are becoming platforms with rich add-on developer communities; it’s about the way that network effects and data, rather than software APIs, are the new tools of customer lock-in; it’s about the way that to be successful, software today needs to work above the level of a single device; it’s about the way that the Microsofts and Intels of tomorrow are once again going to blindside established players because all the rules of business are changing.
Time and again as I report in this space, I’m struck by how different this time round is from the late 1990s. For example, today I spoke with Jeff Weber, who runs USAToday’s digital publishing efforts, and we had a robust conversation about publishing models, new and old. I was part of the first wave of “new media” in the 90s, and we were convinced that the world was changing, but wrong in the timing and execution. Now, a whole host of “lightweight publishers” have sprung up, and they are challenging and undermining the entire cost structure and business model of old line publishers. This time, it’s real. Weber pointed out to me that Yahoo News, which is twice as big as USAToday.com, and has just 11 employees. Then there’s craigslist, with more traffic than nearly anyone, and only 20 or so employees. How do they do that? They’ve got a very Web 2.0, lightweight business model, that’s how (and Yahoo aggregates content, then creates interfaces, of course). Over and over, in so many aspects of industry, we see this happening – travel, finance, media, entertainment, retail. It’s exciting, and it’s fun.
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