Details: Google will now allow advertisers to bid on trademark terms, even if they don’t own the trademark, so, for example, a local hardware store can bid on “Buy Makita Saws here” or Best Buy could bid on “Best Prices for Sony Plasmas”.
Read MoreGoogle Makes Changes to Trademark Policy, Revenues Will Be Up…
…and so will legal challenges, many of which are already underway. Google's blog post is here. Details: Google will now allow advertisers to bid on trademark terms, even if they don't own the trademark, so, for example, a local hardware store can bid on "Buy Makita Saws here" or Best…
