The Paid Search Share Slide

According to HitWise, all is not well in the land of paid search: Hitwise data indicate that the share of search traffic coming from paid listings is decreasing at the expense of organic traffic. In the four weeks to May 9, 2009, 7.25% of search engine traffic to All Categories…

According to HitWise, all is not well in the land of paid search:

Paid Clicks Declining.png

Hitwise data indicate that the share of search traffic coming from paid listings is decreasing at the expense of organic traffic. In the four weeks to May 9, 2009, 7.25% of search engine traffic to All Categories of websites was from paid clicks. This compares to 9.84% in the same four week period in 2008 – representing a 26% decline in the share of paid clicks. This trend is apparent across 16 of the 17 Hitwise parent categories (i.e. Automotive, Food and Beverage, Health and Medical, etc). The only category that didn’t see a decline in paid traffic was Education, which received 1.45% of search visits from paid clicks compared to 1.39% last year.

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Google’s Real Time, Squared Response

The Google Twitter Facebook goat rodeo is getting more interesting. At its Searchology event this week, (TC/Post coverage), Google unveiled a suite of new offerings that feel reactive to various competitors, including "Google Squared," a Google Labs response to Wolframs' new Alpha (more on that soon). Reuters bills it this…

The Google Twitter Facebook goat rodeo is getting more interesting. At its Searchology event this week, (TC/Post coverage), Google unveiled a suite of new offerings that feel reactive to various competitors, including “Google Squared,” a Google Labs response to Wolframs’ new Alpha (more on that soon).

Reuters bills it this way:

Google also showed off a new feature, available immediately, that lets users view only the most timely search results, narrowing the results for a topic to the past 24 hours or the past week.

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Google = Twitter = Google

First two headines from IWantMedia today: Here are the actual stories: Google May Add Twitter-Like Features Twitter to Expand Search Functionality…

First two headines from IWantMedia today:

GOOG TWIT GOOG.png

Here are the actual stories:

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A Big Day For Twitter

Yesterday Twitter rolled out integrated real time search to its entire user base, no small feat, given how fast that base has grown. It's pretty elegant, with Trending Topics searched for on the right, and onoing, constantly updated searches integrated into the same interface as normal Twitter. This is a…

New Twitter Search.pngYesterday Twitter rolled out integrated real time search to its entire user base, no small feat, given how fast that base has grown. It’s pretty elegant, with Trending Topics searched for on the right, and onoing, constantly updated searches integrated into the same interface as normal Twitter.

This is a big deal for the company. I’d love to see how search volume grows. Also important is that the interface now mixes search queries and tweets interchangably, a key step toward the monetization platform I’ve called TweetSense. It’s getting darn interesting, eh?

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Google The Publisher

Over and over I've predicted that Google will be forced to act like a publisher, because there's only so much demand that can be harvested, and sooner or later, Google's core revenue-generating customers – that'd be marketers – will demand some help creating supply. Supply means branding, and branding happens…

Over and over I’ve predicted that Google will be forced to act like a publisher, because there’s only so much demand that can be harvested, and sooner or later, Google’s core revenue-generating customers – that’d be marketers – will demand some help creating supply.

Supply means branding, and branding happens in the magical world of publishing. Here are two additional Google initiatives that point the company toward that world:

Google launches Digg-like feature

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Will Yahoo And Microsoft Just Do It? If So, How?

Yesterday's news about Yahoo's layoffs was well received by Wall Street (which seems to love layoffs in every sector except its own), and part of the optimism about Yahoo's future seems to lay in folks expecting Yahoo and Microsoft to finally get around to doing a search deal. I've written…

msftyahoo-tm.jpgYesterday’s news about Yahoo’s layoffs was well received by Wall Street (which seems to love layoffs in every sector except its own), and part of the optimism about Yahoo’s future seems to lay in folks expecting Yahoo and Microsoft to finally get around to doing a search deal. I’ve written over and over that I think the two should do this, but as time goes by and the machine at Microsoft continues to iterate on its own internal search play, I find it harder and harder to see how such a deal actually gets done, at least when it comes to organic search.

Now, I predicted in January this deal would get done, of course, so I kind of have a dog in this fight. But recall how I predicted it would go down:

“Microsoft will gain at least five points of search share in 2009, perhaps as much as 10. This is a rather radical prediction, I know, but hear me out. I think Redmond is tired of losing in this game, and after trying nearly every trick in the book, Microsoft will start to spend real money to grow share (IE, buying distribution), while at the same time listening to the advice of thoughtful folks who want to help the company improve the product. However, search share is half the game, as we know. The second half is monetization, and Microsoft will continue to struggle here, unless it manages to buy Yahoo’s search business. Which it won’t, because….

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News: Google Lets You Put Yourself Into Results For..Yourself

One of the principal things nearly anyone does on Google.com is a vanity search: We ask the question: What do people see when they put my name into Google?   Today, Google is announcing, for the first time, that anyone can change what is seen. (The initial launch is US only)….

cd3s9vfk_46dpjthjg9_b.pngOne of the principal things nearly anyone does on Google.com is a vanity search: We ask the question: What do people see when they put my name into Google?  

Today, Google is announcing, for the first time, that anyone can change what is seen. (The initial launch is US only).

This, to be clear, is a Very Big Deal.

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The (News) Web Gets a Time Axis (Sort of)

Through its experimental Google Labs, Google has released a news time line. I remember asking Eric for this in 2002, so it's cool to see it actually happen (clearly, it wasn't top of the priority list seven years ago.) Google's own description: Google News Timeline is a web application that…

TGoogle News Timeline.pnghrough its experimental Google Labs, Google has released a news time line. I remember asking Eric for this in 2002, so it’s cool to see it actually happen (clearly, it wasn’t top of the priority list seven years ago.)

Google’s own description:

Google News Timeline is a web application that organizes search results chronologically. It allows users to view news and other data sources on a browsable, graphical timeline. Available data sources include recent and historical news, scanned newspapers and magazines, blog posts, sports scores, and information about various types of media, like music albums and movies

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Google The Big Target

It's not easy being the oxygen of the Internet economy. Google is starting to take blows from every side. Check out the first five headlines from IWantMedia this morning. First, the Post (which I don't trust much as a rule, given its broad use of unnamed sources) follows last…

IWM4.6.09.png It’s not easy being the oxygen of the Internet economy. Google is starting to take blows from every side. Check out the first five headlines from IWantMedia this morning.

First, the Post (which I don’t trust much as a rule, given its broad use of unnamed sources) follows last week’s speculation around a Twitter acquisition with the headline that Google is talking to Twitter as a “defensive move.”

Second, Barron’s practically yells at Google for even considering talking to Twitter, because Twitter will never have a business model. (Idiots, of course it does).

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An “Undifferentiated slush of results”

I love this piece in Ad Age if only for the way it characterizes Google's results, at least in the eyes of a troubled traditional media world: Major media companies are increasingly lobbying Google to elevate their expensive professional content within the search engine's undifferentiated slush of results. Many publishers…

I love this piece in Ad Age if only for the way it characterizes Google’s results, at least in the eyes of a troubled traditional media world:

Major media companies are increasingly lobbying Google to elevate their expensive professional content within the search engine’s undifferentiated slush of results.

Many publishers resent the criteria Google uses to pick top results, starting with the original PageRank formula that depended on how many links a page got. But crumbling ad revenue is lending their push more urgency; this is no time to show up on the third page of Google search results. And as publishers renew efforts to sell some content online, moreover, they’re newly upset that Google’s algorithm penalizes paid content.

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