So I’ve read this post – Wireless is Different (AT&T blog) – several times now, and while AT&T is a respected brand, I have to differ on this policy issue. In this post, AT&T’s policy folks weigh in on the Verizon/Google dust up, saying “it’s really hard to do what we do and therefore we need to be seen as different.”
I’ve heard this before, a million times, and I don’t buy it. As I recall, it’s what the telcos said back in the mid to late 1990s, when they noticed the Internet eating up their wired (before wireless data) network, and didn’t want to be consigned to being “dumb pipes.” They complained that it’s really, really hard to do the kind of high quality, low down time service required for phone calls, and that the Internet was getting a free ride on all that hard work they did to lay the pipes, routers, and QoS (quality of service) processes down that allowed the Web to blossom.
Now that we’re going from wired to wireless, these same folks don’t want “the open Web” to happen to them again all over again. If they have to compete in an open marketplace, with the best applications and services on neutral ground, well, they’ll just be consigned, once again, to a commodity service layer with low margins. That’s their greatest nightmare. It’s far better to have a monopoly position as a gatekeeper to all our bits: to decide who can compete, and take tolls all along the way.
Ugh. Look at the way AT&T defines the debate in its post: “In order to provide consumers with the high quality wireless broadband services that they demand, wireless carriers must to be able to dynamically manage traffic and operate their networks in an environment free from burdensome, arbitrary and unnecessary regulations.”
In other words, *we* know what’s best for you, *we’ll* provide the services you want and need, so don’t *you* worry your pretty little head about things like, well, starting companies on a level footing, or providing services over our networks that we’ve not already pre-ordained or blessed.
AT&T, this can’t stand. I appreciate you for many reasons, and I am a customer many times over. But this can’t stand and I hope the FCC has the backbone to do the right thing.