Adobe: We Love Ya, Apple – But We Don’t Love What Ya Do.

This campaign – focused on "Choice" – just went live across the country in major print newspapers. Intersting that Adobe chose print for the impact – Adobe recently launched CS5 entirely on digital platforms so you can't faul tthe company for zigging and zagging. There's an online component as well….

This campaign – focused on “Choice” – just went live across the country in major print newspapers. Intersting that Adobe chose print for the impact – Adobe recently launched CS5 entirely on digital platforms so you can’t faul tthe company for zigging and zagging. There’s an online component as well.

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Author: John Battelle

A founder of NewCo (current CEO), sovrn (Chair), Federated Media, Web 2 Summit, The Industry Standard, Wired. Author, investor, board member (Acxiom, Sovrn, NewCo), bike rider, yoga practitioner.

4 thoughts on “Adobe: We Love Ya, Apple – But We Don’t Love What Ya Do.”

  1. I’m not an expert on wording ads, but this one doesn’t seem to really explain a rather delicate situation, does it? I mean: it doesn’t end the “he-said/she-said” approach, nor does it justify Adobe’s “compatible platforms are better” against Apple’s point that they make things too messy to enjoy — if anything, the lines on the last paragraph are too far apart, showing that Adobe doesn’t have Apple’s design flair… well, maybe that’s the point they are trying to make.

  2. Adobe is right. Why must I install Flash in order to watch video?? Can’t I have more choices? Love Apple and hate Adobe! Thanks for the reminder!

  3. “I wonder what the impact on Apple will be when Adobe launch CS6 on Windows only…”

    Why would they do that? Most of the old school designers are from the Mac school.

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